A 360 View

Quantum Brand Formulation (QBF) is all about discovering the truth. The way to you look at your corporation and your deliverables. VERISCOMM takes an intensive look from all perspectives so you can comprehensively see 360 degree view of your organization and brand.

Focused on the entrepreneur, start-up, lean biotech, emerging non-profit or established corporation open to change; we expand the perspective on your vision. By working with you at higher levels of understanding, delving in to your core beliefs about your organization and mission, we help you effectively and quickly achieve your goals.

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A Scientific Approach

QBF is built on a strong foundation of brand direction with historic names such as AGILENT, SMITHS INDUSTRIES and WHATMAN (GE Healthcare), innovative brands such as STRATAGENE, and start-ups such as Third Wave Technologies (Hologics) and ERAGEN (Luminex). This novel process has been invented to give you an in depth analysis of factors critical to long term brand acceptance. Our Quantum Brand Formulation Exercise and Work Sessions will entice you to think differently, challenge your approach and message your brand for consistent delivery and content management across channels and beyond.

A New Potential 

Core to our expertise in brand development and direction is extensive hands-on experience from global M&A environments such as Smiths Medical and Agilent Technologies, lean biotech such as Aushon Biosystems and Iris Interactive, to start-ups such as Third Wave Technologies and EraGen Biosciences. 

Corporate teams from health IT, clinical diagnostics to precision medicine have utilized this one-of-a-kind branding process to uncover core corporate issues, determine key success drivers and establish true value. We specialize in working with start-up companies, lean biotech organizations, and executives looking to enhance their company's success and standing in the industry.

Unlike other branding approaches, the QBF process uncovers core technical factors that goes well beyond look and feel.

Unlike other branding approaches, the QBF process uncovers core technical factors that goes well beyond look and feel.

A Process for Results

Authored and developed by Regina M Reynolds, Quantum Brand Formulation © Exercise and Workshops provide a concise method of realizing and expressing exactly who your brand is quickly and cost-effectively. 

This formula let’s you discover, direct and leverage the critical synergy between the basic components of identity and the “true value” delivered. More importantly, this process places strategic emphasis on the energy propelling your vision, organization, employees and products/services.

You will gain the following through a guided session or workshop:

  • Detect patterns and see new possibilities for yourself or organization

  • Create a quantum brand like no other

  • Construct different commercialization solutions for additional growth outcomes

  • Understand subtle relationships between stakeholders and enhance human assets

  • Discover novel strategies to attain market uniqueness in a cluttered and diverse world

  • Interpret succinct messages in real-time to stay ahead of the curve

  • Shape high impact content management platforms for greater meaning, greater share-of-mind

The QBF process has been utilized in rebranding, true value positioning and new brand name development in the life sciences, clinical diagnostic and biophara industries.

The QBF process has been utilized in rebranding, true value positioning and new brand name development in the life sciences, clinical diagnostic and biophara industries.